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23,983 sqft

$3,375,000

121 E Front Street, Traverse City MI, 49684

Price per sqft$140.72
Built in1930
Property size23,983 sqft
Property typeCommercial

Overview

Active

Listed Apr 17, 2026

Updated 17h ago

Positioned in the center of downtown Traverse City, 121 E Front Street, known as the Front Row Centre building, offers a rare opportunity to acquire one of the most prominent and sizable buildings along the city's main corridor. Spanning five levels with an expansive footprint, this landmark property sits directly on bustling Front Street with views extending to the Boardman River and West Grand Traverse Bay. The building's scale, visibility, and location create a true anything is possible‹ opportunity for investors, developers, or owner-users looking to make a statement in one of Northern Michigan's most in-demand markets. Originally built as a movie theater, the property has evolved into a mixed-use retail and office environment featuring a dramatic multi-story atrium, abundant natural light, and flexible floor plans throughout. Today, the building is home to a mix of retail and office tenants, along with a fully equipped lower-level event space, offering a functional layout with flexibility for future repositioning or redevelopment. With its large footprint, multiple levels, and prime downtown presence, Front Row Centre is ideally suited for a wide range of future uses, whether reimagined as a boutique hospitality concept, residential conversion, office hub, or a dynamic mixed-use destination. Opportunities of this scale and location in downtown Traverse City are exceptionally rare. This is a chance to redefine a cornerstone property in the heart of it all!

 

Courtesy of Mark Hagan

Based on information from DASH - Coldwell Banker (CB) as of 10/14/2026. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. The display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent. 

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Data last updated 2:36 PM UTC, 10/14/2026

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